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June 2010 LIMA Licensing International Expo
The most important brand licensing show promoted by LIMA, the Licensing International Expo, is soon to take place in Las Vegas, at the Mandalay Bay Convention Center from 8th to 10th June 2010.
The International Licensing Industry Merchandisers' Association (LIMA) is the world association of licensors and merchandisers.
It is mainly based in New York; local offices are in London, Tokyo, Hong Kong, Shangai and Munich.
Since January 2010 LIMA is also based in Italy, thanks to the collaboration established with Licensing Italia, which has been named Official LIMA Representative in Italy.

Licensing Italia will take part in Licensing International Expo in Las Vegas, at disposal of all LIMA members and who is willing to join in.
In particular, LIMA places at the Italian members' disposal a meeting room which anyone who needs to organize a meeting during the show can book.

The LIMA LOUNGE INTERNATIONAL - booth 3.814 can be booked by June 4th calling Cristina Angelucci. Furthermore, LIMA announced the programme of the seminars constituting the "Licensing University programme"; the meetings will take place at the Mandalay Bay Convention Center from Sunday 6th to Wednesday 9th June.
Roberta Nebbia, AD Licensing Italia, is expected to make a speech on the subject "Understanding Consumer Trends & Market Research in Europe".
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