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October 2010 How to promote, to pitch and to sell an Animation Project
The concluding module of the EAMprofessional 2010 deals with the sales and marketing of films and TV series in the animation sector. In addition, the subject of pitching includes a focus on the project itself across genres as well as on the self-marketing of participants. The financial structure of projects is significantly influenced by the markets and the sources of revenue resulting from them. Important marketing decisions with renard to an accompanying measure at the cinema or TV start of a film/series have to be planned long in advance. Potential partners have to be acquired and convinced of the concept. During the workshop we also discuss the linkage of animated projects with other genres (documentary or live action movie) which brings new opportunities to occupy the subject of animation more strongly but also to develop alternative yield opportunities for studios, freelancers and artists.
As a participant, you bring your own ideas, concepts and projects to the workshop. You benefit directly from the exchange with other participants, personal discussions with our experts or from intensive group work with your projects as well as specific marketoriented case studies.

  • Christophe Erbes (Host) - was born in France. He worked for Canal+ International in Paris, for PREMIERE in Germany and as Head of Programmes at S-RTL / Disney Germany. After being Head of Programmes and Deputy Managing Director of NICKELODEON Germany, he was Managing Director at Fox Kids / Jetix in Madrid, London and Munich. He is a Member of the Board of the German kids fi lms support association. Under pseudonym, he is a published kids' books author and a script writer.
  • Thomas Borch Nielsen - is a Danish filmmaker, who started out in 1989 as one of the CGI-pioneers in Scandinavia. He wrote, directed - and pitched - the highly successful animated movie "Sunshine Barry & The Disco Worms". Right now he is producing the animated movie "Carlois Casino" at his own Copenhagen based animation studio Nice Ninja. A pitching expert, Thomas can teach you how to master all kinds of pitching situations from convincing investors to read your script and fi nance your project, to pitching your finished movie to the press and at festivals.
  • Mike Robinson - was born in the UK. After working in managing positions at the Manchester Library Theatre Company and at Cosgrove Hall productions, he sat up his own animation consultancy in 1992. He was one of the founder members of The British Animation Training Scheme (BATS); he is a moderator for several Cartoon events and is invited to conduct animation seminars on many business aspects of animation production.
  • Maurice Wheeler - is co-founder and Planning Director of Digital Outlook, an independent, award winning digital agency specialising in the kids and family audience. Maurice has over 14 years of digital marketing experience including 10 years at Digital Outlook. He has worked on a range of marketing campaigns with a range of objectives, from launching boy band "Busted", the Xbox 360 console and the UK's Wall'e DVD release to defi ning digital strategies for companies such as Cartoon Network, CBBC and Sci Fi channel.

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