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170 participants from 26 countries attended the Stuttgart’s Animation Production Day, last 25th and 26th April, discussing new animation projects. The event is a business platform for the international animation and this year took place as part of the 25th Stuttgart International Festival of Animated Film 2018 and FMX 2018.

APD is organized by the Film und Medienfestival gGmbH and the Filmakademie Baden-Württemberg. It brings together coproduction, financing and distribution partners for animation projects in a series of one-to-one meetings and, with the APD Conference, offers focused discussions and presentations on current challenges facing the industry.

”APD has developed into one of the important dates in the European animation calendar. I am especially glad that the submitted projects displayed such a large diversity of content and form and that up-and-coming talents were able to provide new impetus.” Prof. Andreas Hykade, FMX Conference Chair and co-organiser of APD, said.

This successful 2018 edition hosted 48 projects with a total production value of around 170 million Euros. They were selected from a total of 71 applications to participate in APD.
The participants attended more than 700 pre-planned one-to-one meetings during the event. An added value was the presence of the German TV channels ZDF, KiKA, SWR, HR, Super RTL, Disney and Nickelodeon, and numerous big European and international broadcasters, including the BBC, Canal+, France Télévisions, Turner and DHX. Streaming services like Amazon Prime Video and the toy company Mattel were also popular meeting partners.

Prof. Ulrich Wegenast, Managing Director, Programme, ITFS and co-organiser of APD, commented:
"I'm delighted that APD has once again been such a successful event and that new players in the animation industry such as Playmobil and Mattel have been part of it. This shows that animation is now extending far beyond the traditional areas of cinema and television and new business models are being created!"